Non-Profit Industry

The YMCA

Contact Savvie Marketing

The YMCA is more than a gym & swim. They’re a community-based, community-focused community center. Their efforts go well beyond physical health.

Savvie has engaged with multiple YMCA chapters through participating on the Board of Directors, volunteering and working with marketing partners to develop creative, messaging and fund development.

Visual Fundraising Support

With a specific campaign theme in mind, we assisted the YMCA with fundraising campaign messaging and graphics. Through these branded fundraising kits, chapters across the country were able to seamlessly deploy a fundraising strategy consistent with YMCA brand standards.

Campaign Development

When it comes to nonprofit fundraising, there is always a lot of competition. Savvie helped the YMCA stand out with cleverly worded headlines, fun brand messaging and relatable images. We also created templates so chapters can adapt to include their own images and messaging, making their campaign truly unique.

Social Media Strategy

From Facebook fundraisers to Instagram stories and Reels, there are so many ways to engage audiences on social media as a nonprofit. By sharing visuals of the kids and families that donors can impact with their donation, Savvie helped create a story driven by images and video to increase awareness and tug at the heartstrings.

Samples

★★★★★

“Jessica always brings creative ideas and a positive attitude to her projects. She has a bigger view of marketing than simply design or writing or strategy…she sees the whole picture. What I appreciate most is how she will (gently) push me to try something new or think of things in a new way. She always makes my initial idea/request better. Jessica is a true marketing partner and a pleasure to work with.”

– Sara Luke, DBD Group