Local Services

Home Services Industry

Pinterest and the Remodeling Industry

Often locally-based and family-owned, marketing for various home services is a fun challenge. With each unique skill set and service offering, these companies all have one common goal: to make their customers’ homes safe, efficient and beautiful. By combining a strategic mix of traditional and digital media, the Savvie team is able to tout each remodeler’s strengths while selling services and educating customers. Through leveraging visual platforms like Instagram and Pinterest, Savvie helps those brands show consumers just how spectacular their home sweet home can be!

Marketing Plans & Strategy

By working closely with their team, we developed solutions to reach each remodelers’ goals through a strategic mix of digital ads, social media, outdoor, print and more.

Brand Development & Logo Design

While each company might offer similar services, they all have something that sets then apart. Through branding workshops and collaborating with the entire staff, Savvie develops a brand voice, color palette and logo that reflect the mission and vision unique to each remodeler.

Website Development

Usually serving as a first impression, the website is the start of a potential customer’s buying journey. By creating organized, thoughtful content to not only sell services but educate customers, our remodeling clients are seen as the experts in their field.

Digital Marketing

Smart combinations of search, social media, blogs and SEO help brands get from “uh” to “amazing!” Platforms include Pinterest, Houzz, Facebook, Instagram, NextDoor, Yelp and more!

Email Campaigns

Although there’s not typically a sale or coupon code to use for a home project, email campaigns are used to inform and engage past and future customers.

Radio

Sponsoring specific segments, recurring spots and participating in “ask an expert” segments have proven to reach target audiences during peak commute times.

Samples

★★★★★

“I can not thank the entire team of Savvie enough for the support we have received. Everything from the creativity to the prompt service. You have done a great job of turning my company’s culture and vision into fun ad campaigns and our awesome new website. There is a reason why you are an award winning company, you’re awesome.”

 

– Randy Miller, Allrite Home & Remodeling