Some things just go together – peanut butter and jelly, salt and pepper, Pinterest and the remodeling industry. The last one is unique – we know, but hear us out.

Pinterest is a visual social media platform that allows you to discover, save (or pin) and organize pins into boards based on whatever your heart desires – home decor, fashion, travel, and more! Think of Pinterest as another search engine – it allows you to find inspiration for your dream home or the next recipe you want to make. And instead of taking a screenshot or keeping the tab open for later, you can pin it to a board for easy access later.

Images – before and afters, progress, etc. – are important in the remodeling world. Every good remodeling company website should have a gallery page that showcases their work. This page establishes their credibility and can inspire a homeowner’s next remodeling project. These gallery images can be turned into pins on Pinterest connecting the homeowner with the companies actually doing the work. 

As a marketing agency that works with many local home remodelers and as a National Association of the Remodeling Industry (NARI) member ourselves, we are no stranger to the remodeling world. We have seen firsthand what works and what doesn’t work. And Pinterest is one of the things that works when done right. Below are some tips and tricks for leveraging Pinterest in the remodeling industry.

Use Good Quality Photos to Highlight Your Brand

The best images to turn into pins are captivating, enticing and engaging. You want to include your logo on your image as a watermark which allows people to associate your company with your work. Also, make sure your images are sized appropriately. A standard pin is 1000 x 1500 pixels.

Rule of Thumb: Avoid putting the logo on the lower-right-hand corner of the photo because Pinterest’s action buttons cover this area.

Add a Relevant Title and a Detailed Description with Hashtags

A good title and description includes a brief story about the job with keywords, the products used (tag the manufacturers whenever possible), and relevant hashtags. A title can be up to 100 characters long and the description can be up to 500 characters. 

Rule of Thumb: If you have a Pinterest Business Account, under the Analytics tab in the navigation, there is a tool called “Trends” that allows you to search for keywords trending on Pinterest. You should use this tool prior to writing your pins and be sure to include the trending keywords in both the title and description. 

Create Relevant Boards

These Pinterest boards are used to group pins all with the goal of driving traffic to your site. Depending on the type of work your company does, potential boards could be siding, bathrooms, kitchens, backyard oasis, unique spaces, etc.

Relevant Boards

Example of Different Boards by Space

Example of Pins Pinned to a Board

Relevant Boards

Example of Different Boards by Project

Another Example of Pins Pinned to a Board

Include an Applicable Outbound Link

Always include a link to your website that makes sense given the image. For example, if your pin shows a picture of a kitchen and the description and title give the story behind the beautiful kitchen transformation, the outbound link should be to a kitchen service page or a kitchen gallery page on your site. Double-check that the link is active and loads quickly.

Schedule Your Pins in Advance

Plan and schedule your pins in advance. Pinterest has a built-in scheduler that allows you to schedule your pins up to 30 days ahead of time. Maintaining and publishing new and timely content weekly is ideal.

Rule of Thumb: According to HubSpot, the best time to post is between 3 pm and 6 pm with the best day of the week to post is Friday.

*Everyone’s audience is different, so be sure to watch your analytics and talk to your team.

We’ve seen Pinterest help our remodeling clients reach over 1 million people and highly recommend incorporating it into your social media strategy. Due to its longevity and relevance, it can be far more valuable than organic posts on Facebook or Instagram. On Facebook and Instagram, you follow a feed where content is viewed and then goes away never really seen again unless you go hunting for it. On the other hand, Pinterest allows your content to be seen, found, shared and saved forever and ever.

Want some help creating a Pinterest strategy for your remodeling company? Give us a call, we’d love to chat >>