Google My Business Best Practices

Google Business Profile (formerly known as Google My Business) is easy to overlook; however, it is essential to increasing your brand’s local visibility – especially when it comes to Google Search and Google Maps.

Setting up a Google Business Profile is free, but you’ll want to make sure you take the time to set it up correctly and take the time to maintain it.

Keeping your Google Business Profile up to date can help you show up in local searches like the one below. How often have you Googled “… near me,” whether it be restaurants, grocery stores, gas etc.? We do it almost daily.

In this case, we’re looking for a local siding company. Which company would you want to hire given these four options? Most likely Allrite Home & Remodeling because they have the most established Google Business Profile. Compared to their competition, Allrite Home & Remodeling has the highest rating, a great featured image, services listed and a button that links directly to their website, which makes them feel like a more credible and legitimate business than the other options. 

As a marketing agency assisting clients from a variety of industries with their online presence including Google, we have great experience working with Google Business Profiles. Check out these tips that we’ve learned over the years when it comes to setting up and maintaining your profile.

1. Claim & Verify Your Google My Business Listing

This is one of the MOST important steps because it ensures you have control over the information being displayed about your business on Google. Once all of the information on your profile is accurate and filled out, you’ll want to request to verify your account via phone, email or postcard. Google will contact you in your preferred method to double check that you are, in fact, who you say you are. 

2. Upload Quality Photos

Add quality photos of your business, including the interior, exterior, team members, and any products or services you offer. Engaging visuals can improve your listing’s appeal and make your business look more credible. Plus, adding your own great photos can balance out any photos added by customers.

3. Encourage Customer Reviews

Positive customer reviews help you gain trust and credibility with potential customers. Getting the review is only part of it though. The next, and arguably most important part, is to actually respond to the review – whether it is positive or negative. This shows your commitment to customer service and can improve your search ranking.

Don’t Forget: responding to negative reviews is critical. You’ll want to make sure you respond as soon as you can – ideally within 24 hours – and be professional and authentic with your response. By replying to negative reviews, you’re providing good customer service and establishing trust with potential future customers. Oftentimes, a company’s response to a negative review can be more telling about what it’s like to work with a business than the review itself.

4. Post to Google

Just like Facebook, Instagram and even Yelp, Google has its own posting platform. Consider adding a Google post to your weekly rotation of social media posts. You can use Google Posts to share updates, upcoming events, current offers and other relevant content to your listing. This shows your business is active and engaged on Google, which will encourage customers to reach out!

5. Add Products

If your company has products, make sure you add them to your Google Business Profile. It helps potential customers discover your business on Google Search and Google Maps. Uploading high-quality images and including descriptions with relevant keywords will make your products more visible.

6. Add Your Social Media Links

In a recent Google update, you can now add your social media account links directly to your Google My Business profile. This gives your company even more credibility and makes it easier for people to find and follow you across many channels.

7. Track Performance with Insights

Want to better understand how customers are finding your business? Take a look at the Insights tab on your profile. The number of customers searching for you, calls received, requests for directions, customers that visited your website and photo clicks. You can leverage these insights to optimize and fine-tune your Google Business Profile strategy.

Google Business Profile can significantly impact your business’s online visibility and customer engagement. Actively managing and optimizing it is key. Want some help maintaining your company’s Google my Business profile? Give us a call, we’d love to chat >>